3rd Annual Supergirl Jam is Set to Take Flight; All-Female Action Sports Festival Expands To Three Events

3LOS ANGELES (July 24, 2009) /PRNewswire/ — Warner Bros. Consumer Products and action sports event producer, ASA Entertainment, announced today that they have teamed up for the third consecutive year to produce the Supergirl Jam, the industry’s only large-scale, all-girls action sports competition. This unique event features more than 100 of the top female action sports athletes in a competition series designed to promote and celebrate female strength, independence and empowerment. This year, the Supergirl Jam is expanding and will be held over three separate dates to better showcase the best female pros in surfing, skateboarding and snowboarding.

Supergirl Pro Junior Supergirl Pro-Am Jam Supergirl Jam
August 15-16 August 19 September 6
Oceanside, CA Woodward West Venice Beach, CA

“The Supergirl Jam serves as a platform for the embodiment of female strength and leadership through action sports and a celebration of the iconic Supergirl S-Shield,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “We are thrilled to be hosting our third annual event and we applaud the athletes as they inspire young women everywhere with their skill, intelligence, independence and overall passion.”

Surfing will take center stage on August 15 & 16 as the Supergirl Pro Junior contest unfolds in Oceanside, CA. Held in conjunction with the 25th Annual Oceanside Longboard Surfing Club Contest and Beach Festival, the Supergirl Pro Junior will identify and celebrate the emerging stars in women’s surfing when the top 20-and-under female surfers take to the waves in their quest to stand atop the Association of Surfing Professionals (ASP) North America Pro Junior Series ranks and claim their share of the $15,000 Supergirl Pro Junior prize purse. Sanctioned as a Grade-4 event on the ASP North America Pro Junior Series, the contest is expected to attract the top young female surfers including defending champion Coco Ho (Oahu, HI), Courtney Conlogue (Santa Ana, CA), Carissa Moore (Honolulu, HI), Alana Blanchard (Hanalei, Kauai), Bethany Hamilton (Kauai, HI) and Sage Erickson (Ojai, CA).

“The ASP is thrilled that Supergirl is supporting America’s female junior surfers,” ASP Executive Manager Meg Bernardo said. “Support for up-and-coming competitors on the junior ranks allows them to progress to an established career at an international level and the ASP is looking forward to building a long-term relationship with the Supergirl brand to help facilitate our regional surfer’s global success.”

The Supergirl Jam kicks off Labor Day weekend when, on September 6, the Snowboard Rail Jam and Skateboard Street elements of the Supergirl Jam will hit Venice Beach. Some of the top skaters expected to compete include Vanessa Torres (Anaheim, CA), Elissa Steamer (Fort Myers, FL) and Amy Caron (Huntington Beach, CA). The Supergirl Jam will also feature a demo by some of the world’s best inline skaters competing for a $2,000 prize for best trick.

Just steps away from ‘muscle beach,’ the snowboarders will take on the challenge of conquering a massive snow mountain with more than 80,000 pounds of snow on the beach (Yes, it will snow on the beach!) in the coolest rail-jam competition of the year. Top female snowboarders are set to compete including Supergirl Ambassador Chanelle Sladics (Newport Beach, CA) and Raewyn Reid (Calgary, Alberta).

To support the amateur skateboarding community, Woodward West, North America’s leading action sports camp, will host the Supergirl Pro-Am Jam Skateboard Street competition on August 19. The top female amateur skater will advance into the pro skateboarding contest at the Supergirl Jam in Venice Beach two weeks later over Labor Day weekend.

Supporting the progression of females in action sports and infusing the industry with new talent is the basis for both the Supergirl Jam and Woodward West.

“ASA Entertainment creates action sports events all around the world and we are very excited to bring the Supergirl Jam back again as an even more entertaining competition series,” said ASA Entertainment CEO Rick Bratman, producer of the Supergirl Jam. “With great partners like the ASP and Woodward, we are able to further our goal of inspiring girls. We are really proud to help promote these amazing athletes and be a part of the incredible progression in female action sports.”

The Supergirl Jam is represented by a Host Committee of four well-known “actionistas” who embody the strength and confidence of a Supergirl and will act as spokespersons for the event. The 2009 Host Committee consists of 2008 Supergirl Jam Skateboard Street Champion, Lauren Perkins (Huntington Beach, CA.), world-class snowboarder, Chanelle Sladics (Newport Beach, CA), 7-time X Games Gold Medalist, Fabiola da Silva (Sao Paulo, Brazil), and surfing sensation, Kassia Meador (Oceanside, CA). The event at all three venues is free for spectators to attend and expects to generate more than 100,000 fans. The competition will also be televised on several networks this fall, including CBS Sports, FUEL TV and Fox Sports Net.

For more details on the Supergirl Jam, please stay tuned to ActionSportsTour.com or www.thewb.com , the official online destination for the 2009 Supergirl Jam events and competitions.

About ASA Entertainment:
Founded in 1994, ASA Entertainment, LLC (an Omnicom Company) is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, free-skiing, freestyle motocross, snowboarding and music, are broadcast domestically on CBS, Spike, VERSUS, FUEL TV, WGN and Fox Sports Net, and distributed during 937 hours of programming to more than 1 billion HH globally via 32 international broadcast partners. ASA’s productions span the spectrum from large, international competitions such as the LG Action Sports World Championships to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the most established organizations in action sports, ASA Entertainment develops premium content around the fastest growing sector of American sports. For more information, visit www.ASAentertainment.com or ActionSportsTour.com.

About the ASP:
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the Foster’s ASP World Tour, the ASP Women’s World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world’s best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.

About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Comics:
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.

About TheWB.com:
TheWB.com (www.thewb.com; Twitter @thewbdotcom) is a premium, interactive video network featuring original digital series such as “The Lake” Ñ executive produced by former WB Network CEO Jordan Levin and directed by Jason Priestley, launching August 10 Ñ and a collection of popular series from Warner Bros. Television and The WB Network, including “The O.C.,” “Veronica Mars,” “Babylon 5” and “Gilmore Girls,” among others..

SUPERGIRL and all related characters and elements are trademarks of and (c) DC Comics.

Media Contacts:

Denise M. Abbott
ASA Entertainment
310 410 3020 ext.309

Rita Cooper
Director, Worldwide Public Relations
Warner Bros. Consumer Products
818 954 3821